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Users will soon have a new feature that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their feeds. This step comes as the platform announced that it presently contains in excess of 1 billion content made with AI.

Trial and Implementation

The new functionality is in a pilot phase over the coming weeks before a full-scale release. This shift aligns with a surge in content created by AI, spurred by emerging video-generation tools.

AI Content on Other Platforms

It has been noted that almost one in 10 of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A considerable share of this content is classified as “AI slop”, a term for inferior, bulk-generated content that is typically absurd or surreal.

Our research shows that a lot of users like content created using AI tools, including digital art to science explainers, and we aim to provide users the option to see more or less of that, according to their own choices,” stated a spokesperson.

Volume and Proportions

The platform shared that there are now 1.3bn videos on its service labeled as AI-generated. Overall, over 100 m media items are added to the platform daily, making AI-generated material a minor portion of its complete catalog.

User Control Features

Viewers will be capable of decrease or raise the level of artificial media they watch by accessing the topic control option in the app and selecting AI-made media. Further subjects that currently be modified under the setting encompass politics, fashion, aesthetics, and dance.

Platform Guidelines

Its policies require users to tag “realistic” AI-generated content, and it prohibits dangerous fake videos of celebrities or emergencies. Any realistic AI-generated clip that is not labeled can be deleted under its terms of service.

Furthermore, the service will henceforth add an AI-generated watermark to content made using its own AI tools, or detected by an industry-wide initiative for recognizing content made by AI. This action is intended to help prevent users from seeking to circumvent the disclosure requirement.

Educational Initiatives

The platform is additionally launching a $2 million awareness program for professionals and institutions to create educational content about responsible artificial intelligence. This project will benefit educational bodies dedicated to teaching programming and robotics.

Moderation Strategy

The video-sharing app has defended its safety measures, during debate over intentions to cut jobs for hundreds of review team members in the United Kingdom. TikTok is set to cut hundreds of positions in its trust and safety team in its British office, with worker representatives and online safety experts expressing worry that humans are being replaced by AI moderation.

A trust and safety lead clarified that human moderation would remain essential, but artificial intelligence can protect employees by filtering out the most graphic content before it gets reviewed by people. TikTok stated a notable drop in shocking and graphic content seen by human moderators over the previous year due to reliance on its AI tools.

We believe it is crucial to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have people as involved in the system, but we further consider it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”